The people behind it.

A workshop in Jharkhand, a collective of fifty women, and a handful of people carrying it into the global scene.

  • Shikha Jain

    Founder

    Shikha is an ardent believer in women's equality and freedom; and in the relevance of Ayurveda in modern life. She continuously works to make real the two beliefs simultaneously through her brands Neev Soaps in India and The Mahuvaa Co internationally.

  • Aalia Jain

    Brand Strategist

    Aalia believes wellness doesn't need fixing, only remembering, and that the people who hold that knowledge deserve to be seen as its makers, not its footnote. As brand strategist for The Mahuvaa Co., she's building the UK side of that belief: making sure the story reaches as far as the products do.

  • Divya

    Design

    Divya shapes how Mahuvaa looks before anyone reads a word of it — the mark, the labels, the catalogue. The off-white label with its colour carried only in the motif and the lettering is hers, and it is the reason nine very different products still read as one range on a shelf.

Fifty women, one workshop, and a supply chain short enough to walk.

Everything Mahuvaa sells is made by hand in the same rooms, from herbs grown on the enterprise's own farms or sourced within the district. What the business earns goes back into the village: a school teaching more than fifty children, a gaushala, and funding that sends girls on to higher education.

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